michael jordan chicago bulls,What makes Jordan sneakers so expensive?

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Michael Jordan shoes

What makes Air Jordans so expensive?,Simple, the popularity of the brand and the social status it provides.

,Some would say the quality, but the main factor is the brand name.

This is what makes the brand popular.

And the more popular a brand is, the more people want to buy it.

,The more people want to buy it, the higher the price, the higher the u201cvalueu201d of the shoe.

,Think of it that way: when you buy a pair of Jordans, 70% of what you pay for is the brand.

30% is the shoe itself.